Cookie policy
Last updated: October 20, 2026
This site uses a small number of cookies and similar browser storage. Only the strictly necessary items run by default. Analytics and marketing tags load only after you choose to allow them, and you can change that choice at any time.
How consent works here
- Before you choose, Google Consent Mode is set to "denied" for all storage, and no analytics or marketing script is loaded.
- Your choice is stored in your browser with the date and the version of this policy. If the policy changes materially, we ask again.
- "Reject all" keeps only the strictly necessary items. "Accept all" enables analytics and marketing. "Manage" lets you pick.
- Your choice is kept per browser and device.
What we use
| Category | Name | Provider | Purpose | Duration |
|---|---|---|---|---|
| Strictly necessary | tw-consent-v2 | Tradewright (localStorage) | Stores your cookie choices and when you made them. | Until you clear it |
| Strictly necessary | tw-theme | Tradewright (localStorage) | Remembers light or dark mode. | Until you clear it |
| Strictly necessary | tw_attribution | Tradewright (sessionStorage) | Keeps the campaign parameters and referrer of your visit so a form you submit can be attributed to its source. | Browser session |
| Strictly necessary | tw-exit-shown, tw-demo-booked | Tradewright (sessionStorage) | Prevents the template prompt from showing twice and avoids double-counting a booking. | Browser session |
| Strictly necessary | hubspotutk, __hs* | HubSpot | Set only when our CRM forms are connected; links a form submission to the visitor so we can follow up. | Up to 6 months |
| Analytics | _ga, _ga_* | Google Analytics 4 | Distinguishes visitors and sessions to measure how the site and calculators are used. IP addresses are anonymized. | Up to 2 years |
| Marketing | li_sugr, bcookie, lidc, UserMatchHistory | LinkedIn Insight Tag | Measures whether LinkedIn campaigns lead to demos and allows retargeting on LinkedIn. | Up to 1 year |
| Marketing | _fbp, fr | Meta Pixel | Measures whether Meta campaigns lead to demos and allows retargeting on Meta platforms. | Up to 3 months |
Third-party providers may update their cookie names and durations. Their own policies apply: Google (policies.google.com/technologies/cookies), LinkedIn (linkedin.com/legal/cookie-policy), Meta (facebook.com/policies/cookies), HubSpot (legal.hubspot.com/cookie-policy).
Other ways to control cookies
You can block or delete cookies in your browser settings. Blocking strictly necessary storage may stop the cookie choice from being remembered and may interfere with forms. Google offers an opt-out browser add-on for Google Analytics.
Questions
Email hello@tradewright.io. For how we handle personal data more broadly, see the privacy policy.